New York
Since 2011 Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall have established themselves as one of British Pop’s brightest acts. Their chart-topping album ‘Glory Days’, led by the number one single ‘Shout Out To My Ex’ is one of the most successful releases by an all girl group.

Signature hits including ‘Move’, ‘Wings’ and ‘Black Magic’ - the latter becoming their third UK chart-topper, stubbornly spending three weeks at the top last summer - have helped the Number One-selling girlband score over half a billion YouTube and Vevo views worldwide, alongside massive tours of the UK, Australia, Japan and the US – where their debut album smashed a record the Spice Girls held for almost two decades.

In many ways, however, it was their third album, 2015’s ‘Get Weird’, that was the real turning point. Released in the hugely competitive month of November it crashed into the chart at Number 2, spent the rest of that year in the Top Ten and by August 2016 had become the biggest-selling album of their careers. Even now it’s currently nestled happily in the Top Ten selling albums of 2016, outselling the likes of One Direction, Sia and Rihanna.

Bolstered by ‘Love Me Like You’, the heart-rending ballad ‘Secret Love Song’ and a re-worked version of anti-dickhead anthem ‘Hair’, ‘Get Weird’ cemented the band’s confidence in their own sound. Its success meant the girls could head out on an arena tour playing 60 shows, selling over 500k tickets, across Europe (including two sold out dates at London’s O2 arena), Australia and Asia.

Pop acts like Little Mix don’t come along that often. Growing better and bolder with each new album, they understand the brilliance of pop music and how it relates to their passionate and loyal fanbase. Not interested in just chucking music out for the sake of it, their songs are personality-packed, carefree when they need to be and emotive at just the right moments.

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