While there are many talented artists who achieve stardom and global popularity, few have such enduring and palpable influence as to reshape the dynamic of the entire music industry. Perhaps the greatest element of David Guetta’s illustrious story is not simply his countless personal successes, but his wider game-changing approach. From making dance music and DJ culture more of a viable and legitimised commercial success than ever before to finally uniting the worlds of electronic and urban music, the repercussions of his visionary attitude cannot be underestimated.
David has established himself as arguably the world’s biggest and most successful DJ of all time by fusing dance music with urban artists. By teaming up with some of the biggest names in hip hop and R&B, and reinventing their sound for the electronic dancefloors, Guetta created pop alchemy. The ensuing hits such as ‘I Gotta Feeling’ with Black Eyed Peas, ‘When Love Takes Over’ with Kelly Rowland and ‘Sexy Bitch’ with Akon propelled him to superstardom. They also set a new template for the sound of commercial radio. This was instrumental in turning electronic music into the biggest youth movement since hip hop.